Questions about Sponsor Energy

Why did Sponsor Energy get into the business of electricity retailing?

In the last couple of years, fewer companies have participated in Alberta’s electricity market. Without competition, consumers have limited choices and existing retail prices remain unchallenged. Clearly, there is room for more competition, with consumers being the ultimate winners.

Sponsor Energy is premised on the model that the profits from the generation of electricity can go to good causes chosen by the consumers of electricity. Find out more here

Do you also offer natural gas?

We can provide natural gas to all of our residential and commercial clients.

How can Sponsor Energy afford to share profits with community partners?

Does this seem “too good to be true”? We hear that a lot! So…“what IS the catch?” It’s simple, our efficient back-office system along with paperless billing and pre-authorized debit, allows us to keep our costs low so that we can pass along the savings to you and share profits with our community partners.

We are driven as much by social impact as we are by profit – at every level of our organization. We reduce our marketing costs by leveraging the desire of forward-looking organizations and individuals, like you, to contribute to our communities

What areas in Alberta does Sponsor Energy operate in?

We provide electricity and natural gas to all areas of Alberta that are NOT part of a Rural Electrification Association. If you aren’t sure if you are covered by an REA, you can check at the following website: http://www.afrea.ab.ca/links . Scroll down to the Member Rural Electrification Associations section and see if your area is listed.

Still not sure? Check out the Map of Services link here: http://www.afrea.ab.ca/map-services. If your service address/site is in any of the yellow areas, it is serviced by a REA. If not, you can sign up and get your electricity and natural gas through Sponsor Energy!

Who is Sponsor Energy?

Sponsor Energy is a socially conscious energy retailer, providing competitively priced electricity and natural gas with a built-in social purpose. We recognize that non-profit organizations and charities form a critical part of our economy and communities. We also understand their need for a reliable source of revenue. Our profit sharing model is based on the idea that we can do well while also using our power for good. We share 50% of our profits from the consumption of energy with our community partners at no extra cost to our customers or our partners. When you (homes and businesses) sign up for service you get to choose from over 50 different community partners across Alberta. Community investment isn’t just a part of Sponsor Energy’s business, it’s the core of our business!

Questions about Switching

If I signed up on a contract with another retailer,can I still switch to Sponsor?

The simple answer is ‘Yes’. Most retailers (Enmax, Easymax, Direct Energy) only requires 30 days notice to cancel. If you are on the Regulated Rate Option (RRO) with Epcor, Enmax, Fortis, ATCO), you can cancel anytime.

​We recommend that you call your current supplier to inquire about your notice period and any exit terms to be sure you won’t incur any penalties or fees when you join Sponsor Energy.
•             Enmax RRO or EasyMax: 403-310-2010
•             Direct Energy RRO: 1-888-420-3181
•             Direct Energy Retailer: 1-866-374-6299
•             Just Energy: 1-877-745-9553
•             EPCOR or Encor: 780-310-4300; 1-800-667-2345

​If you are locked in to a term contract with the other retailer, we recommend that you check the terms of your contract. If you have a long-term fixed contract, we encourage you to honour the contract commitments. When your contract expires, however, we hope you will consider switching. Sponsor Energy does not lock any home into a long-term contract – you can switch from us with only 10 days notice. For commercial customers, exit terms sometimes apply.

How do I switch to Sponsor Energy?

Just click on the “sign up” button & fill out the online form. It’s that easy! Please see our “Switch to Sponsor Energy” page

What if I am an Easymax customer? Or on the RRO? Can I switch?

Absolutely! Any customer on EasyMax only has to give one month’s notice to cancel without penalty. RRO customers can switch over at any time. Switching is easy. Here’s how

What are my choices for energy retailers in Alberta?

You are free to choose any retailer in your region, which are listed on the Alberta Utilities Consumer Advocate website at www.ucahelps.alberta.ca, or you can call 310-4822 for more information.

It is important to remember that electricity delivery to your home or business is not affected by your choice of retailer.

What if I change my mind after I have signed up?

You have a cooling off period, which lets you cancel within 10 days of the date we receive your completed sign up form. You also can cancel any time after that with just 10 business days notice prior to your next meter reading date. We have made it exceptionally easy for you.

How to cancel my existing contract?

Here are the phone numbers to call to cancel your existing contract when you sign up with Sponsor Energy:


  • ENMAX EASYMAX 403-310-2010
  • ENMAX Calgary RRO 403-310-2010
  • DIRECT ENERGY  1-866-374-6299
  • DIRECT ENERGY (RRO) 1-888-420-3181
  • JUST ENERGY 1-877-745-9553
  • CITY OF LETHBRIDGE (RRO) 1-403-320-3940
  • EPCOR (Outside of Edmonton RRO) 1-800-667-2345
  • EPCOR (Edmonton RRO) 310-4300 1-800-667-2345 Toll Free
  • RED DEER (RRO) 403 348-5700

Questions about My Account

How do I know that my personal information is secure?

Sponsor Energy is very concerned about the security and confidentiality of your personal information, which is why we employ security and encryption technology to protect subscriber data.

Some of the security features we use are outlined below:

  • Each account is secured by a unique combination of User ID and password. Connections are secured using an SSL connection and personal data stored in the database is encrypted.
  • In addition to passwords and data encryption, data access is protected through multiple levels of hardware, software and network security to prevent unauthorized Internet access protecting the privacy and integrity of customer data. All systems and data are stored in a secure fully redundant data center that is monitored 24/7.

What happens if I move?

​You can transfer your contract with you to your new location. Just give us one month’s notice that you are moving, provide us with your new Site ID for electricity and we’ll take care of the rest.

Help me understand how my bill is calculated?

Below are some of the common terms found in your monthly invoice


a) Meter Read:
Each month the local Distribution Company (ATCO, ENMAX, FortisAlberta or EPCOR) will read your meter and prepare a file called a Tariff Bill File (TBF). This electronic file is sent to the retailer. It contains the current meter read and the date the meter was read. The difference between the current read and the previous read is your actual consumption during the defined time period. The actual consumption is used to calculate the cost and price of your energy use.

b) Distribution Fees:
These fees are regulated by the Alberta Utilities Commission (AUC). The current charges invoiced by the Wires Company that services your site is billed monthly, with direct pass through of distribution fees. No additional charges or mark-up are applied to these charges.

c) Administration (Admin) Fees:
The monthly administration fee is on a per site basis. This covers the basic transactional fees incurred in processing your invoice.

d) Wholesale Cost:
This is the actual cost for the electricity you consumed. To calculate the Wholesale Cost, we use the hourly Pool Price (PP) averaged over the calendar month. We then adjust this cost based on your consumption relative to your Profile Class. This Profile Class is determined by your Wires Company. The Wholesale Cost includes the Line Loss (LL), Unaccounted For Energy (UFE), Retail Market Adjustments (RAM) plus the Alberta Electric System Operator’s Spot Trading Charge (STC).

e) Energy Price:
The energy price is adjusted monthly. This price is applied to the energy you use, based on the meter read.

f) Common Terms:
The following terms are often used in the electricity industry – Line Losses (LL), Pool Prices (PP), Spot Trading Charge (STC) and Unaccounted For Energy (UFE). A few brief descriptions are given below.

LL: The information to calculate the LL is obtained from the WCI transaction (as referenced within under the Systems Settlement Code as administered by the AUC). For customers in all other distribution zones the line loss factor is provided by the distribution company and referenced as a percentage.

PP: Refers to the hourly Power Pool price as published by the Alberta Electric System Operator.

STC: Means the Spot Trading Charge as published by the Alberta Electric Systems Operator.

UFE: Means the unaccounted for energy. The UFE factor is obtained from the SSI transaction as provided by the Load Settlement Agent (LSA). The LSA is the operating division within each Distribution Company.

Questions about the Industry

What are my choices for energy retailers in Alberta?

You are free to choose any retailer in your region, which are listed on the Alberta Utilities Consumer Advocate website at www.ucahelps.alberta.ca, or you can call 310-4822 for more information.

It is important to remember that electricity delivery to your home or business is not affected by your choice of retailer.

What is the Regulated Rate Option (RRO)?

In Alberta, you can choose how you buy electricity. You can sign a contract with an Energy Retailer at an agreed contract price and terms. You also can buy your electricity at a regulated rate, often called the RRO. The regulated rate is the unit price of electricity (cents per kilowatt hour – kWh). The Alberta Utilities Commission (AUC) regulates Alberta’s investor-owned and municipally-owned utilities to ensure that customers receive electricity at a just and reasonable rate. This rate changes each month. If you have not chosen a competitive electricity retailer and you use less than 250,000 kWh per year, you will continue to be eligible for the RRO.

What is an Energy Contract?

An energy contract is a legal agreement between you and a licensed Energy Retailer. It states the price you will pay for energy and the terms and conditions of your energy purchase.

Should I be concerned about the reliability of supply when choosing a competitive retailer?

No, electricity and natural gas services provided by competitive retailers differ only by price and other contract features. The reliability and quality of electricity and natural gas offered is identical amongst all industry competitors. If for some reason a competitive retailer decided to abruptly end its services, that company’s clients would automatically be switched over to the regulated rate provider, without even a flicker of the lights.